Understanding the specific terminology for social media marketing is crucial for anyone looking to engage with Korean audiences or work in the digital marketing field in Korea. This guide provides essential Korean vocabulary and phrases related to social media marketing, covering everything from basic terms to strategic concepts and practical action phrases.
Table Of Content
Core Expression
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Expression: 소셜 미디어 마케팅
Pronunciation: so-syeol mi-di-eo ma-ke-ting
Meaning: Social Media Marketing
Basic Social Media Terms
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Expression: 소셜 미디어
Pronunciation: so-syeol mi-di-eo
Meaning: Social Media -
Expression: 플랫폼
Pronunciation: peul-laet-pom
Meaning: Platform -
Expression: 계정
Pronunciation: gye-jeong
Meaning: Account -
Expression: 게시물 / 포스팅
Pronunciation: ge-si-mul / po-seu-ting
Meaning: Post -
Expression: 좋아요
Pronunciation: jo-a-yo
Meaning: Like (noun) -
Expression: 댓글
Pronunciation: daet-geul
Meaning: Comment -
Expression: 공유
Pronunciation: gong-yu
Meaning: Share (noun) -
Expression: 팔로워
Pronunciation: pal-lo-wo
Meaning: Follower -
Expression: 팔로우하다
Pronunciation: pal-lo-u-ha-da
Meaning: To follow -
Expression: 인플루언서
Pronunciation: in-peul-lu-eon-seo
Meaning: Influencer -
Expression: 콘텐츠
Pronunciation: kon-ten-cheu
Meaning: Content -
Expression: 해시태그
Pronunciation: hae-si-tae-geu
Meaning: Hashtag
Key Marketing Concepts
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Expression: 타겟 고객 / 타겟층
Pronunciation: ta-get go-gaek / ta-get-cheung
Meaning: Target Audience / Target Demographic -
Expression: 참여율 / 인게이지먼트
Pronunciation: cham-yeo-yul / in-ge-i-ji-meon-teu
Meaning: Engagement Rate / Engagement -
Expression: 캠페인
Pronunciation: kaem-pe-in
Meaning: Campaign -
Expression: 데이터 분석
Pronunciation: de-i-teo bun-seok
Meaning: Data Analysis -
Expression: 성과 측정
Pronunciation: seong-gwa cheuk-jeong
Meaning: Performance Measurement -
Expression: 투자 수익률 (ROI)
Pronunciation: tu-ja su-ing-nyul (ah-ro-ai)
Meaning: Return on Investment (ROI) -
Expression: 브랜드 인지도
Pronunciation: beu-raen-deu in-ji-do
Meaning: Brand Awareness -
Expression: 바이럴 마케팅
Pronunciation: ba-i-reol ma-ke-ting
Meaning: Viral Marketing -
Expression: 콘텐츠 마케팅
Pronunciation: kon-ten-cheu ma-ke-ting
Meaning: Content Marketing -
Expression: 광고
Pronunciation: gwang-go
Meaning: Advertisement -
Expression: 예산
Pronunciation: ye-san
Meaning: Budget -
Expression: 전략
Pronunciation: jeol-lyak
Meaning: Strategy
Useful Action Phrases
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Expression: 소셜 미디어 전략을 세우다
Pronunciation: so-syeol mi-di-eo jeol-lya-geul se-u-da
Meaning: To establish a social media strategy -
Expression: 콘텐츠를 제작하다 / 만들다
Pronunciation: kon-ten-cheu-reul je-jak-ha-da / man-deul-da
Meaning: To create/produce content -
Expression: 게시물을 올리다 / 포스팅하다
Pronunciation: ge-si-mu-reul ol-li-da / po-seu-ting-ha-da
Meaning: To upload a post / To post -
Expression: 캠페인을 진행하다 / 운영하다
Pronunciation: kaem-pe-i-neul jin-haeng-ha-da / un-yeong-ha-da
Meaning: To run/operate a campaign -
Expression: 데이터를 분석하다
Pronunciation: de-i-teo-reul bun-seok-ha-da
Meaning: To analyze data -
Expression: 성과를 추적하다
Pronunciation: seong-gwa-reul chu-jeok-ha-da
Meaning: To track performance -
Expression: 참여율을 높이다
Pronunciation: cham-yeo-yu-reul no-pi-da
Meaning: To increase engagement rate -
Expression: 팔로워 수를 늘리다
Pronunciation: pal-lo-wo su-reul neul-li-da
Meaning: To increase the number of followers -
Expression: 타겟 고객에게 도달하다
Pronunciation: ta-get go-gae-ge-ge do-dal-ha-da
Meaning: To reach the target audience -
Expression: 광고를 집행하다
Pronunciation: gwang-go-reul jip-haeng-ha-da
Meaning: To execute an advertisement -
Expression: 예산을 관리하다
Pronunciation: ye-sa-neul gwal-li-ha-da
Meaning: To manage the budget -
Expression: 고객과 소통하다
Pronunciation: go-gaek-gwa so-tong-ha-da
Meaning: To communicate with customers
Korean Culture Notes
Understanding the Korean digital landscape is key to effective social media marketing. Platforms like KakaoTalk, Naver Blog, Instagram, and YouTube are dominant. Facebook usage is significant but varies by demographic. Knowing which platform your target audience prefers is crucial.
Influencer marketing (인플루언서 마케팅 – in-peul-lu-eon-seo ma-ke-ting) holds substantial weight in Korea. Collaborating with the right influencers can significantly boost brand visibility and credibility, but authenticity is highly valued by Korean consumers.
Korean netizens are highly engaged and vocal. Responding quickly and politely to comments and messages (댓글 – daet-geul, 메시지 – me-si-ji) is expected. Handling negative feedback professionally is vital for maintaining brand reputation.
Visual content, particularly high-quality images and videos, performs exceptionally well. Trends (트렌드 – teu-ren-deu) change rapidly, so staying updated on popular memes, challenges, and cultural moments can make marketing efforts more relevant and effective.
Leveraging user-generated content (UGC) and running interactive campaigns or events (이벤트 – i-ben-teu) can significantly increase engagement (참여율 – cham-yeo-yul). Koreans often enjoy participating and sharing their experiences online.
Real Conversation Example
Situation: Two marketing team members are discussing plans for a new social media campaign.
Roles: A: Marketing Manager, B: Marketing Specialist
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Expression: A: 다음 분기 소셜 미디어 캠페인 전략에 대해 이야기해 봅시다.
Pronunciation: da-eum bun-gi so-syeol mi-di-eo kaem-pe-in jeol-lya-ge dae-hae i-ya-gi-hae bop-si-da.
Meaning: A: Let’s talk about the social media campaign strategy for the next quarter. -
Expression: B: 네, 팀장님. 이번에는 20대 타겟층을 겨냥해서 인스타그램과 유튜브에 집중하는 것이 어떨까요?
Pronunciation: ne, tim-jang-nim. i-beo-ne-neun i-sip-dae ta-get-cheung-eul gyeo-nyang-hae-seo in-seu-ta-geu-raem-gwa yu-tyu-beu-e jip-jung-ha-neun geo-si eo-tteol-kka-yo?
Meaning: B: Yes, Manager. How about we focus on Instagram and YouTube this time, targeting the 20s demographic? -
Expression: A: 좋은 생각이에요. 특히 비디오 콘텐츠 제작에 더 많은 예산을 배정해야 할 것 같아요. 참여율을 높이는 게 중요하니까요.
Pronunciation: jo-eun saeng-ga-gi-e-yo. teuk-hi bi-di-o kon-ten-cheu je-ja-ge deo ma-neun ye-sa-neul bae-jeong-hae-ya hal geot ga-ta-yo. cham-yeo-yu-reul no-pi-neun ge jung-yo-ha-ni-kka-yo.
Meaning: A: That’s a good idea. I think we should allocate more budget specifically to video content creation. Increasing engagement is important. -
Expression: B: 맞습니다. 그리고 관련성 높은 인플루언서 몇 명과 협업하는 것도 고려해볼 수 있습니다. 브랜드 인지도를 높이는 데 도움이 될 거예요.
Pronunciation: mat-seum-ni-da. geu-ri-go gwal-lyeon-seong nop-eun in-peul-lu-eon-seo myeot myeong-gwa hyeo-beop-ha-neun geot-do go-ryeo-hae-bol su it-seum-ni-da. beu-raen-deu in-ji-do-reul no-pi-neun de do-u-mi doel geo-ye-yo.
Meaning: B: Agreed. And we could also consider collaborating with a few relevant influencers. It would help increase brand awareness. -
Expression: A: 좋아요. 그럼 구체적인 콘텐츠 아이디어와 인플루언서 리스트를 다음 주까지 준비해 주세요. 성과 측정 지표도 미리 설정하고요.
Pronunciation: jo-a-yo. geu-reom gu-che-jeo-gin kon-ten-cheu a-i-di-eo-wa in-peul-lu-eon-seo ri-seu-teu-reul da-eum ju-kka-ji jun-bi-hae ju-se-yo. seong-gwa cheuk-jeong ji-pyo-do mi-ri seol-jeong-ha-go-yo.
Meaning: A: Okay. Then please prepare specific content ideas and an influencer list by next week. Let’s also set the performance measurement metrics in advance. -
Expression: B: 알겠습니다. 바로 시작하겠습니다.
Pronunciation: al-get-seum-ni-da. ba-ro si-jak-ha-get-seum-ni-da.
Meaning: B: Understood. I’ll start right away.
Practice Tips
Mastering these terms requires practice! Try incorporating them into your daily routine. Follow Korean brands or influencers on social media and pay attention to the language they use in their posts and campaigns~ You can also try drafting mock social media posts or campaign ideas using the Korean vocabulary you’ve learned. Don’t be afraid to practice saying the terms out loud, focusing on the pronunciation. 화이팅 (hwa-i-ting – You can do it)!
