Understanding how to discuss social media marketing services is crucial for businesses operating in or targeting the Korean market, where SNS presence is highly significant. This guide covers the essential Korean term for “SNS Marketing Agency” and related vocabulary and phrases needed to inquire about, discuss, and evaluate these services effectively.
Table Of Content
Core Term
-
Expression: SNS 마케팅 업체
Pronunciation: e-seu-en-e-seu ma-ke-ting eop-che
Meaning: SNS Marketing Agency (SNS stands for Social Networking Service)
Key Terminology
-
Expression: 소셜 미디어 마케팅
Pronunciation: so-syeol mi-di-eo ma-ke-ting
Meaning: Social Media Marketing -
Expression: 디지털 마케팅
Pronunciation: di-ji-teol ma-ke-ting
Meaning: Digital Marketing -
Expression: 온라인 광고
Pronunciation: on-la-in gwang-go
Meaning: Online Advertising -
Expression: 콘텐츠 제작
Pronunciation: kon-ten-cheu je-jak
Meaning: Content Creation -
Expression: 캠페인 기획
Pronunciation: kaem-pe-in gi-hoek
Meaning: Campaign Planning -
Expression: 데이터 분석
Pronunciation: de-i-teo bun-seok
Meaning: Data Analysis -
Expression: 타겟 고객
Pronunciation: ta-get go-gaek
Meaning: Target Audience/Customer -
Expression: 브랜드 인지도
Pronunciation: beu-raen-deu in-ji-do
Meaning: Brand Awareness -
Expression: 성과 측정
Pronunciation: seong-gwa cheuk-jeong
Meaning: Performance Measurement -
Expression: 계정 관리
Pronunciation: gye-jeong gwan-ri
Meaning: Account Management -
Expression: 인플루언서 마케팅
Pronunciation: in-peul-lu-eon-seo ma-ke-ting
Meaning: Influencer Marketing -
Expression: 바이럴 마케팅
Pronunciation: ba-i-reol ma-ke-ting
Meaning: Viral Marketing
Discussing Services and Costs
-
Expression: 어떤 SNS 마케팅 서비스를 제공하시나요?
Pronunciation: eo-tteon e-seu-en-e-seu ma-ke-ting seo-bi-seu-reul je-gong-ha-si-na-yo?
Meaning: What kind of SNS marketing services do you offer? -
Expression: 서비스 비용은 어떻게 되나요?
Pronunciation: seo-bi-seu bi-yong-eun eo-tteo-ke doe-na-yo?
Meaning: How much do the services cost? -
Expression: 견적서를 받아볼 수 있을까요?
Pronunciation: gyeon-jeok-seo-reul ba-da-bol su i-sseul-kka-yo?
Meaning: Could I receive a price quote? -
Expression: 콘텐츠 제작도 포함되나요?
Pronunciation: kon-ten-cheu je-jak-do po-ham-doe-na-yo?
Meaning: Is content creation included? -
Expression: 주요 타겟 플랫폼은 무엇인가요?
Pronunciation: ju-yo ta-get peul-laet-pom-eun mu-eo-sin-ga-yo?
Meaning: What are the main target platforms? -
Expression: 캠페인 전략에 대해 설명해 주실 수 있나요?
Pronunciation: kaem-pe-in jeol-lya-ge dae-hae seol-myeong-hae ju-sil su in-na-yo?
Meaning: Could you explain the campaign strategy? -
Expression: 월별 보고서를 제공하나요?
Pronunciation: wol-byeol bo-go-seo-reul je-gong-ha-na-yo?
Meaning: Do you provide monthly reports? -
Expression: 계약 기간은 어떻게 되나요?
Pronunciation: gye-yak gi-gan-eun eo-tteo-ke doe-na-yo?
Meaning: What is the contract duration? -
Expression: 광고 예산은 어느 정도로 생각해야 할까요?
Pronunciation: gwang-go ye-san-eun eo-neu jeong-do-ro saeng-gak-hae-ya hal-kka-yo?
Meaning: How much should I consider for the advertising budget? -
Expression: 결제 조건은 어떻게 되나요?
Pronunciation: gyeol-je jo-geon-eun eo-tteo-ke doe-na-yo?
Meaning: What are the payment terms? -
Expression: 맞춤형 서비스도 가능한가요?
Pronunciation: mat-chum-hyeong seo-bi-seu-do ga-neung-han-ga-yo?
Meaning: Are customized services also possible?
Evaluating Agencies and Performance
-
Expression: 이전 성공 사례를 보여주실 수 있나요?
Pronunciation: i-jeon seong-gong sa-rye-reul bo-yeo-ju-sil su in-na-yo?
Meaning: Can you show us previous success cases (portfolio)? -
Expression: 저희와 비슷한 업종의 클라이언트가 있었나요?
Pronunciation: jeo-hui-wa bi-seu-tan eop-jong-ui keul-la-i-eon-teu-ga i-sseon-na-yo?
Meaning: Have you had clients in a similar industry to ours? -
Expression: 주요 성과 지표(KPI)는 무엇으로 설정하나요?
Pronunciation: ju-yo seong-gwa ji-pyo (ke-i-pi-ai)-neun mu-eo-seu-ro seol-jeong-ha-na-yo?
Meaning: What do you set as the Key Performance Indicators (KPIs)? -
Expression: 결과를 어떻게 측정하고 보고하나요?
Pronunciation: gyeol-gwa-reul eo-tteo-ke cheuk-jeong-ha-go bo-go-ha-na-yo?
Meaning: How do you measure and report the results? -
Expression: 업체의 전문 분야는 무엇인가요?
Pronunciation: eop-che-ui jeon-mun bun-ya-neun mu-eo-sin-ga-yo?
Meaning: What is the agency’s area of expertise? -
Expression: 담당 팀은 어떻게 구성되나요?
Pronunciation: dam-dang tim-eun eo-tteo-ke gu-seong-doe-na-yo?
Meaning: How is the dedicated team structured? -
Expression: 클라이언트와의 소통은 어떻게 이루어지나요?
Pronunciation: keul-la-i-eon-teu-wa-ui so-tong-eun eo-tteo-ke i-ru-eo-ji-na-yo?
Meaning: How is communication with the client handled? -
Expression: 예상되는 투자 대비 수익률(ROI)은 어느 정도인가요?
Pronunciation: ye-sang-doe-neun tu-ja dae-bi su-ing-nyul (a-ro-ai)-eun eo-neu jeong-do-in-ga-yo?
Meaning: What is the expected Return on Investment (ROI)? -
Expression: 다른 업체와 비교했을 때 강점은 무엇인가요?
Pronunciation: da-reun eop-che-wa bi-gyo-hae-sseul ttae gang-jeom-eun mu-eo-sin-ga-yo?
Meaning: What are your strengths compared to other agencies? -
Expression: 계약 전에 참고할 만한 고객 후기가 있나요?
Pronunciation: gye-yak jeon-e cham-go-hal man-han go-gaek hu-gi-ga in-na-yo?
Meaning: Are there any client testimonials we can refer to before signing? -
Expression: 시장 트렌드 변화에 어떻게 대응하나요?
Pronunciation: si-jang teu-ren-deu byeon-hwa-e eo-tteo-ke dae-eung-ha-na-yo?
Meaning: How do you respond to changing market trends?
Korean Culture Notes
Dominance of Specific Platforms: While global platforms like Instagram and Facebook are popular, Korea has its own dominant players like KakaoTalk (especially KakaoStory and channels), Naver Blog, and BAND. Understanding which platforms are most effective for your target demographic is crucial, and local agencies excel at this.
Importance of Visual Content: Korean consumers respond strongly to high-quality visual content. Effective SNS marketing often involves aesthetically pleasing images, well-produced videos, and engaging graphic design tailored to Korean tastes.
Influencer Marketing Power: Influencers (인플루언서 – in-peul-lu-eon-seo) hold significant sway in Korea. Collaborating with the right influencers can dramatically boost brand visibility and credibility. Agencies often have established networks and expertise in managing influencer campaigns.
Emphasis on Trends and Virality: Korean online culture is fast-paced and trend-driven. Successful SNS marketing often involves quickly capitalizing on current trends (유행 – yu-haeng) or creating content with viral potential (바이럴 – ba-i-reol).
Community Engagement: Building and engaging with an online community is highly valued. This involves responding to comments, running interactive campaigns, and fostering a sense of belonging among followers. Agencies often manage this aspect actively.
Real Conversation Example
Situation: A foreign business owner (A) is meeting with a representative from a Korean SNS marketing agency (B) to discuss potential collaboration.
-
Expression: A: 안녕하세요, 저희 회사 SNS 마케팅 관련해서 상담받고 싶어서 연락드렸습니다.
Pronunciation: an-nyeong-ha-se-yo, jeo-hui hoe-sa e-seu-en-e-seu ma-ke-ting gwan-lyeon-hae-seo sang-dam-bat-go si-peo-seo yeol-lak-deu-ryeot-seum-ni-da.
Meaning: Hello, I contacted you because I’d like to have a consultation regarding our company’s SNS marketing. -
Expression: B: 네, 반갑습니다. 저희는 다양한 SNS 마케팅 서비스를 제공하는 전문 업체입니다. 구체적으로 어떤 도움이 필요하신가요?
Pronunciation: ne, ban-gap-seum-ni-da. jeo-hui-neun da-yang-han e-seu-en-e-seu ma-ke-ting seo-bi-seu-reul je-gong-ha-neun jeon-mun eop-che-im-ni-da. gu-che-jeo-geu-ro eo-tteon do-u-mi pi-ryo-ha-sin-ga-yo?
Meaning: Yes, nice to meet you. We are a specialized agency offering various SNS marketing services. What kind of help do you specifically need? -
Expression: A: 한국 시장에서 브랜드 인지도를 높이고 싶습니다. 어떤 플랫폼과 전략을 추천하시나요?
Pronunciation: han-guk si-jang-e-seo beu-raen-deu in-ji-do-reul no-pi-go sip-seum-ni-da. eo-tteon peul-laet-pom-gwa jeol-lya-geul chu-cheon-ha-si-na-yo?
Meaning: We want to increase brand awareness in the Korean market. Which platforms and strategies do you recommend? -
Expression: B: 타겟 고객층에 따라 다르지만, 보통 인스타그램과 네이버 블로그를 중심으로 콘텐츠 마케팅과 인플루언서 협업을 병행하는 것이 효과적입니다. 이전 성공 사례를 보여드릴까요?
Pronunciation: ta-get go-gaek-cheung-e tta-ra da-reu-ji-man, bo-tong in-seu-ta-geu-raem-gwa ne-i-beo beul-lo-geu-reul jung-sim-eu-ro kon-ten-cheu ma-ke-ting-gwa in-peul-lu-eon-seo hyeo-beo-beul byeong-haeng-ha-neun geo-si hyo-gwa-jeo-gim-ni-da. i-jeon seong-gong sa-rye-reul bo-yeo-deu-ril-kka-yo?
Meaning: It depends on the target audience, but typically, focusing on Instagram and Naver Blog, combining content marketing with influencer collaborations, is effective. Shall I show you some previous success cases? -
Expression: A: 네, 좋습니다. 그리고 대략적인 서비스 비용과 성과 측정 방법에 대해서도 설명 부탁드립니다.
Pronunciation: ne, jo-sseum-ni-da. geu-ri-go dae-ryak-jeo-gin seo-bi-seu bi-yong-gwa seong-gwa cheuk-jeong bang-beo-be dae-hae-seo-do seol-myeong bu-tak-deu-rim-ni-da.
Meaning: Yes, please. Also, please explain the approximate service costs and performance measurement methods. -
Expression: B: 네, 저희 서비스 패키지와 월별 보고 시스템에 대해 자세히 안내해 드리겠습니다.
Pronunciation: ne, jeo-hui seo-bi-seu pae-ki-ji-wa wol-byeol bo-go si-seu-tem-e dae-hae ja-se-hi an-nae-hae deu-ri-get-seum-ni-da.
Meaning: Yes, I will provide detailed information about our service packages and monthly reporting system.
Practice Tips
Familiarize yourself with the core term SNS 마케팅 업체 (e-seu-en-e-seu ma-ke-ting eop-che)! Try using the phrases for inquiring about services when researching potential agencies online or contacting them~ Practice asking about costs (비용 – bi-yong) and performance (성과 – seong-gwa). Role-playing the conversation example with a study partner can also be very helpful. Fighting! 화이팅! (hwa-i-ting!)
