Understanding the terminology for digital marketing and advertising is crucial when doing business or working in related fields in Korea. This guide covers the essential Korean term for “Search Advertising Business” and related vocabulary used in the industry, helping you discuss campaigns, performance, and strategies effectively.
Table Of Content
Core Expression
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Expression: 검색광고업
Pronunciation: geom-saek-gwang-go-eop
Meaning: Search Advertising Business (The industry or business related to search engine advertising)
Related Terminology
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Expression: 검색 광고
Pronunciation: geom-saek gwang-go
Meaning: Search Ad -
Expression: 키워드 광고
Pronunciation: ki-wo-deu gwang-go
Meaning: Keyword Ad -
Expression: 온라인 광고
Pronunciation: on-la-in gwang-go
Meaning: Online Advertising -
Expression: 디지털 마케팅
Pronunciation: di-ji-teol ma-ke-ting
Meaning: Digital Marketing -
Expression: 광고 대행사
Pronunciation: gwang-go dae-haeng-sa
Meaning: Advertising Agency -
Expression: 클릭당 비용 (CPC)
Pronunciation: keul-lik-dang bi-yong
Meaning: Cost Per Click (CPC) -
Expression: 노출수
Pronunciation: no-chul-su
Meaning: Impressions (Number of times an ad is shown) -
Expression: 클릭률 (CTR)
Pronunciation: keul-ling-nyul
Meaning: Click-Through Rate (CTR) -
Expression: 전환율
Pronunciation: jeon-hwan-yul
Meaning: Conversion Rate -
Expression: 검색 엔진 최적화 (SEO)
Pronunciation: geom-saek en-jin choe-jeok-hwa
Meaning: Search Engine Optimization (SEO) -
Expression: 광고주
Pronunciation: gwang-go-ju
Meaning: Advertiser -
Expression: 마케터
Pronunciation: ma-ke-teo
Meaning: Marketer
Business Context Phrases
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Expression: 저희는 검색광고업을 전문으로 합니다.
Pronunciation: jeo-hui-neun geom-saek-gwang-go-eo-beul jeon-mun-eu-ro ham-ni-da.
Meaning: We specialize in the search advertising business. -
Expression: 검색 광고 캠페인을 관리하고 있습니다.
Pronunciation: geom-saek gwang-go kaem-pe-i-neul gwan-ri-ha-go it-seum-ni-da.
Meaning: We are managing a search ad campaign. -
Expression: 키워드 광고 예산을 설정해야 합니다.
Pronunciation: ki-wo-deu gwang-go ye-sa-neul seol-jeong-hae-ya ham-ni-da.
Meaning: We need to set the budget for keyword advertising. -
Expression: 클릭당 비용을 최적화하는 것이 중요합니다.
Pronunciation: keul-lik-dang bi-yong-eul choe-jeok-hwa-ha-neun geo-si jung-yo-ham-ni-da.
Meaning: Optimizing the cost per click is important. -
Expression: 이 캠페인의 클릭률은 어떻게 되나요?
Pronunciation: i kaem-pe-i-nui keul-ling-nyu-reun eo-tteo-ke doe-na-yo?
Meaning: What is the click-through rate for this campaign? -
Expression: 전환율을 높이기 위한 전략이 필요합니다.
Pronunciation: jeon-hwan-yu-reul no-pi-gi wi-han jeol-lya-gi pi-ryo-ham-ni-da.
Meaning: We need a strategy to increase the conversion rate. -
Expression: 검색광고업계의 경쟁이 치열합니다.
Pronunciation: geom-saek-gwang-go-eop-gye-ui gyeong-jaeng-i chi-yeol-ham-ni-da.
Meaning: Competition in the search advertising industry is fierce. -
Expression: 새로운 광고주를 유치해야 합니다.
Pronunciation: sae-ro-un gwang-go-ju-reul yu-chi-hae-ya ham-ni-da.
Meaning: We need to attract new advertisers. -
Expression: 디지털 마케팅 전략을 논의합시다.
Pronunciation: di-ji-teol ma-ke-ting jeol-lya-geul non-ui-hap-si-da.
Meaning: Let’s discuss the digital marketing strategy. -
Expression: 검색 엔진 최적화 작업도 병행하고 있습니다.
Pronunciation: geom-saek en-jin choe-jeok-hwa jak-eop-do byeong-haeng-ha-go it-seum-ni-da.
Meaning: We are also working on search engine optimization concurrently. -
Expression: 광고 대행사와 미팅이 예정되어 있습니다.
Pronunciation: gwang-go dae-haeng-sa-wa mi-ting-i ye-jeong-doe-eo it-seum-ni-da.
Meaning: A meeting with the advertising agency is scheduled. -
Expression: 캠페인 성과 보고서를 준비해 주세요.
Pronunciation: kaem-pe-in seong-gwa bo-go-seo-reul jun-bi-hae ju-se-yo.
Meaning: Please prepare the campaign performance report.
Discussing Performance
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Expression: 이번 달 광고 성과가 좋습니다.
Pronunciation: i-beon dal gwang-go seong-gwa-ga jo-seum-ni-da.
Meaning: This month’s ad performance is good. -
Expression: 클릭률이 예상보다 낮습니다.
Pronunciation: keul-ling-nyu-ri ye-sang-bo-da nat-seum-ni-da.
Meaning: The click-through rate is lower than expected. -
Expression: 전환율 개선 방안을 찾아야 합니다.
Pronunciation: jeon-hwan-yul gae-seon bang-a-neul cha-ja-ya ham-ni-da.
Meaning: We need to find ways to improve the conversion rate. -
Expression: 어떤 키워드가 가장 효과적이었나요?
Pronunciation: eo-tteon ki-wo-deu-ga ga-jang hyo-gwa-jeo-gi-eon-na-yo?
Meaning: Which keywords were the most effective? -
Expression: 광고 비용 대비 수익률(ROAS)을 계산해 봅시다.
Pronunciation: gwang-go bi-yong dae-bi su-ing-nyul(ROAS)-eul gye-san-hae bop-si-da.
Meaning: Let’s calculate the Return on Ad Spend (ROAS). -
Expression: 경쟁사의 광고 전략을 분석해야 합니다.
Pronunciation: gyeong-jaeng-sa-ui gwang-go jeol-lya-geul bun-seok-hae-ya ham-ni-da.
Meaning: We need to analyze competitors’ advertising strategies. -
Expression: 노출수는 충분하지만 클릭이 부족합니다.
Pronunciation: no-chul-su-neun chung-bun-ha-ji-man keul-li-gi bu-jok-ham-ni-da.
Meaning: Impressions are sufficient, but clicks are lacking. -
Expression: 타겟 고객 설정이 잘못된 것 같습니다.
Pronunciation: ta-get go-gaek seol-jeong-i jal-mot-doen geot gat-seum-ni-da.
Meaning: It seems the target audience setting might be wrong. -
Expression: 광고 문구를 수정해 보는 건 어떨까요?
Pronunciation: gwang-go mun-gu-reul su-jeong-hae bo-neun geon eo-tteol-kka-yo?
Meaning: How about revising the ad copy? -
Expression: A/B 테스트를 통해 효율을 높입시다.
Pronunciation: A/B te-seu-teu-reul tong-hae hyo-yu-reul no-pip-si-da.
Meaning: Let’s increase efficiency through A/B testing. -
Expression: 데이터 기반으로 의사결정을 해야 합니다.
Pronunciation: de-i-teo gi-ba-neu-ro ui-sa-gyeol-jeong-eul hae-ya ham-ni-da.
Meaning: We need to make decisions based on data. -
Expression: 다음 분기 목표를 설정합시다.
Pronunciation: da-eum bun-gi mok-pyo-reul seol-jeong-hap-si-da.
Meaning: Let’s set the goals for the next quarter.
Korean Culture Notes
When discussing the search advertising business (검색광고업 – geom-saek-gwang-go-eop) in Korea, keep these cultural points in mind:
Data-Driven Decisions: Korean business culture, especially in tech and marketing, highly values quantifiable results (성과 – seong-gwa) and data (데이터 – de-i-teo). Expect discussions to focus heavily on metrics like CTR (클릭률 – keul-ling-nyul) and Conversion Rate (전환율 – jeon-hwan-yul).
Dominant Local Platforms: While Google exists, Naver is the dominant search engine in Korea. Understanding Naver’s search advertising platform (Naver Search Ad) is crucial for anyone involved in the Korean 검색광고업.
Relationship Importance (관계 – gwan-gye): Even in the digital sphere, personal relationships and networking (인맥 – in-maek) play a significant role. Building trust with clients (광고주 – gwang-go-ju) and agencies (대행사 – dae-haeng-sa) is key.
Speed and Adaptability: The Korean digital market changes rapidly. Businesses are expected to be agile and quickly adapt to new trends, algorithms, and advertising formats.
Formal Communication: Despite the modern context, business communication tends to remain formal. Use appropriate titles and honorifics, especially when interacting with clients or superiors.
Real Conversation Example
Situation: A marketing team leader (A) and a specialist (B) are reviewing the previous month’s search ad campaign performance.
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Expression: A: 지난달 검색 광고 캠페인 성과 보고서 봤습니다. 전반적으로 노출수는 괜찮은데, 클릭률이 좀 낮네요.
Pronunciation: A: ji-nan-dal geom-saek gwang-go kaem-pe-in seong-gwa bo-go-seo bwat-seum-ni-da. jeon-ban-jeo-geu-ro no-chul-su-neun gwaen-cha-neun-de, keul-ling-nyu-ri jom nan-ne-yo.
Meaning: A: I saw the performance report for last month’s search ad campaign. Overall impressions are okay, but the click-through rate is a bit low. -
Expression: B: 네, 팀장님. 확인했습니다. 특히 모바일 쪽 클릭률이 저조했습니다. 경쟁이 심화된 것 같습니다.
Pronunciation: B: ne, tim-jang-nim. hwa-gin-haet-seum-ni-da. teu-ki mo-ba-il jjok keul-ling-nyu-ri jeo-jo-haet-seum-ni-da. gyeong-jaeng-i sim-hwa-doen geot gat-seum-ni-da.
Meaning: B: Yes, Team Leader. I checked. The CTR on mobile, in particular, was low. It seems competition has intensified. -
Expression: A: 클릭당 비용은 어떻게 관리되고 있나요? 예산 내에서 효율적으로 집행되고 있는지 확인해야 합니다.
Pronunciation: A: keul-lik-dang bi-yong-eun eo-tteo-ke gwan-ri-doe-go in-na-yo? ye-san nae-e-seo hyo-yul-jeo-geu-ro jip-haeng-doe-go it-neun-ji hwa-gin-hae-ya ham-ni-da.
Meaning: A: How is the cost per click being managed? We need to check if it’s being executed efficiently within the budget. -
Expression: B: CPC는 안정적으로 유지되고 있지만, 전환율 개선이 필요합니다. 광고 문구랑 랜딩 페이지 최적화를 다시 검토해 보겠습니다.
Pronunciation: B: CPC-neun an-jeong-jeo-geu-ro yu-ji-doe-go it-ji-man, jeon-hwan-yul gae-seon-i pi-ryo-ham-ni-da. gwang-go mun-gu-rang raen-ding pe-i-ji choe-jeok-hwa-reul da-si geom-to-hae bo-get-seum-ni-da.
Meaning: B: The CPC is being maintained stably, but we need to improve the conversion rate. I will review the ad copy and landing page optimization again. -
Expression: A: 좋습니다. 다음 주까지 개선 방안을 마련해서 보고해 주세요. 필요하다면 키워드 전략도 수정합시다.
Pronunciation: A: jo-seum-ni-da. da-eum ju-kka-ji gae-seon bang-a-neul ma-ryeon-hae-seo bo-go-hae ju-se-yo. pi-ryo-ha-da-myeon ki-wo-deu jeol-lyak-do su-jeong-hap-si-da.
Meaning: A: Good. Please prepare improvement measures by next week and report back. Let’s revise the keyword strategy if necessary. -
Expression: B: 네, 알겠습니다. 데이터 분석해서 효과적인 방안을 찾아보겠습니다.
Pronunciation: B: ne, al-get-seum-ni-da. de-i-teo bun-seok-hae-seo hyo-gwa-jeo-gin bang-a-neul cha-ja-bo-get-seum-ni-da.
Meaning: B: Yes, I understand. I will analyze the data and find effective measures.
Practice Tips
Mastering terms related to the 검색광고업 takes practice! Try reading Korean digital marketing blogs or news articles to see these words used in context~ You can also create flashcards for terms like 클릭률 (CTR) and 전환율 (Conversion Rate).
Simulate business meetings where you discuss campaign performance using the phrases learned today. Analyzing real Korean search ads (especially on Naver!) and thinking about their strategy is also great practice. Keep reviewing, and soon you’ll be discussing the search advertising business like a pro! 화이팅! (hwa-i-ting! – Fighting!/You can do it!)
