Understanding how to discuss packaging design is crucial in various business and creative contexts in Korea, where aesthetics and presentation hold significant importance. This guide covers the essential Korean term for “packaging design” and related vocabulary and phrases, enabling you to effectively communicate about this topic in professional or casual settings.
Table Of Content
Core Expression
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Expression: 포장디자인
Pronunciation: po-jang-di-ja-in
Meaning: Packaging design
Key Vocabulary
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Expression: 포장
Pronunciation: po-jang
Meaning: Packaging, wrapping -
Expression: 디자인
Pronunciation: di-ja-in
Meaning: Design -
Expression: 제품
Pronunciation: je-pum
Meaning: Product -
Expression: 상자
Pronunciation: sang-ja
Meaning: Box -
Expression: 라벨
Pronunciation: ra-bel
Meaning: Label -
Expression: 소재
Pronunciation: so-jae
Meaning: Material -
Expression: 브랜드
Pronunciation: beu-raen-deu
Meaning: Brand -
Expression: 로고
Pronunciation: ro-go
Meaning: Logo -
Expression: 콘셉트
Pronunciation: kon-sep-teu
Meaning: Concept -
Expression: 시안
Pronunciation: si-an
Meaning: Draft, mock-up -
Expression: 색상
Pronunciation: saek-sang
Meaning: Color -
Expression: 비용
Pronunciation: bi-yong
Meaning: Cost, expense
Basic Phrases
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Expression: 이 포장디자인이 마음에 들어요.
Pronunciation: i po-jang-di-ja-in-i ma-eum-e deul-eo-yo.
Meaning: I like this packaging design. -
Expression: 포장디자인은 누가 했어요?
Pronunciation: po-jang-di-ja-in-eun nu-ga haet-seo-yo?
Meaning: Who did the packaging design? -
Expression: 새로운 제품의 포장디자인이 필요해요.
Pronunciation: sae-ro-un je-pum-ui po-jang-di-ja-in-i pil-yo-hae-yo.
Meaning: We need packaging design for the new product. -
Expression: 포장디자인 콘셉트가 뭐예요?
Pronunciation: po-jang-di-ja-in kon-sep-teu-ga mwo-ye-yo?
Meaning: What is the packaging design concept? -
Expression: 포장디자인 시안을 보여주세요.
Pronunciation: po-jang-di-ja-in si-an-eul bo-yeo-ju-se-yo.
Meaning: Please show me the packaging design draft. -
Expression: 포장재질은 무엇으로 할까요?
Pronunciation: po-jang-jae-jil-eun mu-eot-eu-ro hal-kka-yo?
Meaning: What material should we use for the packaging? -
Expression: 이 디자인은 너무 단순해요.
Pronunciation: i di-ja-in-eun neo-mu dan-sun-hae-yo.
Meaning: This design is too simple. -
Expression: 포장디자인 비용이 얼마예요?
Pronunciation: po-jang-di-ja-in bi-yong-i eol-ma-ye-yo?
Meaning: How much is the packaging design cost? -
Expression: 브랜드 이미지를 잘 살린 디자인이네요.
Pronunciation: beu-raen-deu i-mi-ji-reul jal sal-lin di-ja-in-i-ne-yo.
Meaning: It’s a design that captures the brand image well. -
Expression: 포장디자인 수정이 필요합니다.
Pronunciation: po-jang-di-ja-in su-jeong-i pil-yo-ham-ni-da.
Meaning: The packaging design needs revision.
Useful Expressions for Discussion
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Expression: 포장디자인의 주요 타겟 고객층은 누구인가요?
Pronunciation: po-jang-di-ja-in-ui ju-yo ta-get go-gaek-cheung-eun nu-gu-in-ga-yo?
Meaning: Who is the main target audience for the packaging design? -
Expression: 친환경적인 포장재를 사용하는 것을 고려해 봅시다.
Pronunciation: chin-hwan-gyeong-jeok-in po-jang-jae-reul sa-yong-ha-neun geot-eul go-ryeo-hae bop-si-da.
Meaning: Let’s consider using eco-friendly packaging materials. -
Expression: 포장디자인이 제품의 가치를 높여줄 수 있을까요?
Pronunciation: po-jang-di-ja-in-i je-pum-ui ga-chi-reul nop-yeo-jul su it-eul-kka-yo?
Meaning: Can the packaging design enhance the product’s value? -
Expression: 경쟁사 제품들의 포장디자인을 분석해 봤습니다.
Pronunciation: gyeong-jaeng-sa je-pum-deul-ui po-jang-di-ja-in-eul bun-seok-hae bwat-seum-ni-da.
Meaning: I have analyzed the packaging designs of competitor products. -
Expression: 이 포장디자인은 소비자의 시선을 끌기에 충분한가요?
Pronunciation: i po-jang-di-ja-in-eun so-bi-ja-ui si-seon-eul kkeul-gi-e chung-bun-han-ga-yo?
Meaning: Is this packaging design eye-catching enough for consumers? -
Expression: 포장디자인에 대한 피드백을 부탁드립니다.
Pronunciation: po-jang-di-ja-in-e dae-han pi-deu-baek-eul bu-tak-deu-rim-ni-da.
Meaning: Please give me feedback on the packaging design. -
Expression: 최종 포장디자인 결정은 언제까지 해야 하나요?
Pronunciation: choe-jong po-jang-di-ja-in gyeol-jeong-eun eon-je-kka-ji hae-ya ha-na-yo?
Meaning: By when do we need to finalize the packaging design? -
Expression: 포장디자인 제작 일정을 공유해 주세요.
Pronunciation: po-jang-di-ja-in je-jak il-jeong-eul gong-yu-hae ju-se-yo.
Meaning: Please share the production schedule for the packaging design. -
Expression: 이 색상 조합이 브랜드 콘셉트와 잘 어울립니다.
Pronunciation: i saek-sang jo-hap-i beu-raen-deu kon-sep-teu-wa jal eo-ul-lim-ni-da.
Meaning: This color combination matches the brand concept well. -
Expression: 포장디자인에 제품 사용 설명을 포함해야 합니다.
Pronunciation: po-jang-di-ja-in-e je-pum sa-yong seol-myeong-eul po-ham-hae-ya ham-ni-da.
Meaning: We need to include product usage instructions in the packaging design. -
Expression: 미니멀리즘 스타일의 포장디자인은 어떨까요?
Pronunciation: mi-ni-meol-li-jeum seu-ta-il-ui po-jang-di-ja-in-eun eo-tteol-kka-yo?
Meaning: How about a minimalist style packaging design?
Korean Culture Notes
In Korea, packaging design (포장디자인) often goes beyond mere functionality. It’s seen as an integral part of the product experience and brand identity. First impressions matter greatly, and attractive packaging can significantly influence purchasing decisions.
Gift-giving culture is strong in Korea, especially during holidays like Chuseok and Seollal. Elaborate and aesthetically pleasing packaging (선물 포장 – seon-mul po-jang, gift wrapping) is highly valued for gifts, reflecting the giver’s sincerity and respect.
There’s a growing trend towards sustainable and eco-friendly packaging (친환경 포장 – chin-hwan-gyeong po-jang) in Korea. Consumers are increasingly conscious of environmental impact, and brands are responding by using recyclable materials and minimalist designs.
Character collaborations and limited-edition packaging designs are very popular marketing strategies, especially for snacks, cosmetics, and beverages. These often become collector’s items.
Real Conversation Example
Situation: A designer (A) presents packaging design mock-ups to a client (B) for a new cosmetic product.
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Expression: A: 새로운 세럼 제품의 포장디자인 시안 세 가지를 준비했습니다.
Pronunciation: A: sae-ro-un se-reom je-pum-ui po-jang-di-ja-in si-an se ga-ji-reul jun-bi-haet-seum-ni-da.
Meaning: A: I’ve prepared three packaging design mock-ups for the new serum product. -
Expression: B: 네, 한번 보여주세요. 저희 브랜드 콘셉트와 잘 맞는지 보고 싶네요.
Pronunciation: B: ne, han-beon bo-yeo-ju-se-yo. jeo-hui beu-raen-deu kon-sep-teu-wa jal mat-neun-ji bo-go sip-ne-yo.
Meaning: B: Yes, please show them to me. I want to see if they align well with our brand concept. -
Expression: A: 첫 번째 시안은 미니멀하고 고급스러운 느낌을 강조했습니다. 친환경 소재를 사용했고요.
Pronunciation: A: cheot beon-jjae si-an-eun mi-ni-meol-ha-go go-geup-seu-reo-un neu-kkim-eul gang-jo-haet-seum-ni-da. chin-hwan-gyeong so-jae-reul sa-yong-haet-go-yo.
Meaning: A: The first mock-up emphasizes a minimal and luxurious feel. It uses eco-friendly materials. -
Expression: B: 오, 소재가 마음에 드네요. 두 번째 디자인은 어떤가요?
Pronunciation: B: o, so-jae-ga ma-eum-e deu-ne-yo. du beon-jjae di-ja-in-eun eo-tteon-ga-yo?
Meaning: B: Oh, I like the material. How about the second design? -
Expression: A: 두 번째는 좀 더 화려한 색상을 사용해서 젊은 고객층을 타겟으로 했습니다.
Pronunciation: A: du beon-jjae-neun jom deo hwa-ryeo-han saek-sang-eul sa-yong-hae-seo jeol-meun go-gaek-cheung-eul ta-get-eu-ro haet-seum-ni-da.
Meaning: A: The second one uses more vibrant colors, targeting a younger customer base. -
Expression: B: 흠… 첫 번째 디자인이 저희 브랜드 이미지와 더 잘 어울리는 것 같아요. 혹시 색상 변경은 가능한가요?
Pronunciation: B: heum… cheot beon-jjae di-ja-in-i jeo-hui beu-raen-deu i-mi-ji-wa deo jal eo-ul-li-neun geot gat-a-yo. hok-si saek-sang byeon-gyeong-eun ga-neung-han-ga-yo?
Meaning: B: Hmm… I think the first design fits our brand image better. Is it possible to change the colors slightly? -
Expression: A: 네, 물론입니다. 원하시는 색상 톤을 말씀해주시면 수정해서 다시 보여드리겠습니다.
Pronunciation: A: ne, mul-lon-im-ni-da. won-ha-si-neun saek-sang ton-eul mal-sseum-hae-ju-si-myeon su-jeong-hae-seo da-si bo-yeo-deu-ri-get-seum-ni-da.
Meaning: A: Yes, of course. If you tell me the color tone you prefer, I will revise it and show you again.
Practice Tips
Mastering vocabulary related to packaging design takes practice! Try looking at various Korean products online or in stores and describe their 포장디자인 using the terms you learned~ Think about the materials (소재), colors (색상), and overall concept (콘셉트)!
You can also practice by role-playing discussions about design preferences or giving feedback on mock-ups (시안). Consistent practice will help you confidently discuss packaging design in Korean. 화이팅! (hwa-i-ting! – Good luck!)
