Understanding the terminology for online marketing is crucial when doing business in or with Korea, a digitally advanced nation. This guide covers the essential Korean term for an “online marketing business” or “agency,” along with related vocabulary and phrases needed to discuss digital marketing strategies, services, and performance in a Korean business context.
Table Of Content
Core Term
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Expression: 온라인 마케팅 업체
Pronunciation: on-la-in ma-ke-ting eop-che
Meaning: Online Marketing Agency/Company (This is the most common way to refer to a business that provides online marketing services.)
Related Vocabulary
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Expression: 디지털 마케팅
Pronunciation: di-ji-teol ma-ke-ting
Meaning: Digital Marketing -
Expression: 검색 엔진 최적화 (SEO)
Pronunciation: geom-saek en-jin choe-jeok-hwa
Meaning: Search Engine Optimization (SEO) -
Expression: 콘텐츠 마케팅
Pronunciation: kon-ten-cheu ma-ke-ting
Meaning: Content Marketing -
Expression: 소셜 미디어 마케팅
Pronunciation: so-syeol mi-di-eo ma-ke-ting
Meaning: Social Media Marketing -
Expression: 광고 대행사
Pronunciation: gwang-go dae-haeng-sa
Meaning: Advertising Agency -
Expression: 마케팅 전략
Pronunciation: ma-ke-ting jeol-lyak
Meaning: Marketing Strategy -
Expression: 캠페인
Pronunciation: kaem-pe-in
Meaning: Campaign -
Expression: 데이터 분석
Pronunciation: de-i-teo bun-seok
Meaning: Data Analysis -
Expression: 브랜드 인지도
Pronunciation: beu-raen-deu in-ji-do
Meaning: Brand Awareness -
Expression: 타겟 고객
Pronunciation: ta-get go-gaek
Meaning: Target Audience/Customer -
Expression: 온라인 광고
Pronunciation: on-la-in gwang-go
Meaning: Online Advertising -
Expression: 웹사이트 트래픽
Pronunciation: wep-sa-i-teu teu-rae-pik
Meaning: Website Traffic
Discussing Online Marketing Services
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Expression: 온라인 마케팅 업체를 찾고 있어요.
Pronunciation: on-la-in ma-ke-ting eop-che-reul chat-go i-sseo-yo.
Meaning: I’m looking for an online marketing agency. -
Expression: 어떤 마케팅 서비스를 제공하나요?
Pronunciation: eo-tteon ma-ke-ting seo-bi-seu-reul je-gong-ha-na-yo?
Meaning: What marketing services do you offer? -
Expression: 저희 웹사이트 트래픽을 늘리고 싶어요.
Pronunciation: jeo-hui wep-sa-i-teu teu-rae-pi-geul neul-li-go si-peo-yo.
Meaning: We want to increase our website traffic. -
Expression: 검색 엔진 최적화(SEO)가 필요해요.
Pronunciation: geom-saek en-jin choe-jeok-hwa-ga pi-ryo-hae-yo.
Meaning: We need Search Engine Optimization (SEO). -
Expression: 소셜 미디어 마케팅 전략을 세워주세요.
Pronunciation: so-syeol mi-di-eo ma-ke-ting jeol-lya-geul se-wo-ju-se-yo.
Meaning: Please develop a social media marketing strategy for us. -
Expression: 콘텐츠 마케팅으로 브랜드 인지도를 높이고 싶습니다.
Pronunciation: kon-ten-cheu ma-ke-ting-eu-ro beu-raen-deu in-ji-do-reul no-pi-go sip-seum-ni-da.
Meaning: We want to increase brand awareness through content marketing. -
Expression: 온라인 광고 예산은 얼마인가요?
Pronunciation: on-la-in gwang-go ye-sa-neun eol-ma-in-ga-yo?
Meaning: What is the budget for online advertising? -
Expression: 캠페인 성과 보고서를 받을 수 있을까요?
Pronunciation: kaem-pe-in seong-gwa bo-go-seo-reul ba-deul su i-sseul-kka-yo?
Meaning: Can we receive a campaign performance report? -
Expression: 타겟 고객은 20대 여성입니다.
Pronunciation: ta-get go-gae-geun i-sip-dae yeo-seong-im-ni-da.
Meaning: Our target audience is women in their 20s. -
Expression: 이 업체는 데이터 분석을 잘 하나요?
Pronunciation: i eop-che-neun de-i-teo bun-seo-geul jal ha-na-yo?
Meaning: Does this agency perform data analysis well? -
Expression: 마케팅 제안서를 보내주세요.
Pronunciation: ma-ke-ting je-an-seo-reul bo-nae-ju-se-yo.
Meaning: Please send us a marketing proposal. -
Expression: 계약 기간은 어떻게 되나요?
Pronunciation: gye-yak gi-ga-neun eo-tteo-ke doe-na-yo?
Meaning: What is the contract period?
Questions to Ask an Agency
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Expression: 주요 서비스 분야는 무엇인가요?
Pronunciation: ju-yo seo-bi-seu bun-ya-neun mu-eo-sin-ga-yo?
Meaning: What are your main service areas? -
Expression: 성공 사례가 있나요?
Pronunciation: seong-gong sa-rye-ga in-na-yo?
Meaning: Do you have success stories/case studies? -
Expression: 비용 구조는 어떻게 되나요?
Pronunciation: bi-yong gu-jo-neun eo-tteo-ke doe-na-yo?
Meaning: What is your pricing structure? -
Expression: 저희 업계 경험이 있으신가요?
Pronunciation: jeo-hui eop-gye gyeong-heom-i i-sseu-sin-ga-yo?
Meaning: Do you have experience in our industry? -
Expression: 어떤 측정 지표를 사용하나요?
Pronunciation: eo-tteon chuk-jeong ji-pyo-reul sa-yong-ha-na-yo?
Meaning: What metrics (measurement indicators) do you use? -
Expression: 보고는 얼마나 자주 해주시나요?
Pronunciation: bo-go-neun eol-ma-na ja-ju hae-ju-si-na-yo?
Meaning: How often do you provide reports? -
Expression: 팀 구성은 어떻게 되나요?
Pronunciation: tim gu-seong-eun eo-tteo-ke doe-na-yo?
Meaning: How is the team structured? / What is the team composition? -
Expression: 계약 전에 상담이 가능한가요?
Pronunciation: gye-yak jeo-ne sang-dam-i ga-neung-han-ga-yo?
Meaning: Is a consultation possible before signing a contract? -
Expression: 최소 계약 기간이 있나요?
Pronunciation: choe-so gye-yak gi-ga-ni in-na-yo?
Meaning: Is there a minimum contract period? -
Expression: 결과를 보는데 보통 얼마나 걸리나요?
Pronunciation: gyeol-gwa-reul bo-neun-de bo-tong eol-ma-na geol-li-na-yo?
Meaning: How long does it usually take to see results? -
Expression: 저희 목표 달성을 어떻게 도와주실 수 있나요?
Pronunciation: jeo-hui mok-pyo dal-seong-eul eo-tteo-ke do-wa-ju-sil su in-na-yo?
Meaning: How can you help us achieve our goals? -
Expression: 다른 클라이언트 추천서가 있나요?
Pronunciation: da-reun keul-la-i-eon-teu chu-cheon-seo-ga in-na-yo?
Meaning: Do you have testimonials/references from other clients?
Korean Culture Notes
Relationship Building (관계 – gwan-gye): Korean business culture often emphasizes building personal relationships before diving deep into business details. Initial meetings might involve more general conversation. Taking the time to build rapport with the agency representatives can be beneficial.
Emphasis on Results (성과 중심 – seong-gwa jung-sim): While relationships are important, Korean businesses are highly results-oriented. Expect marketing agencies to focus on demonstrating tangible outcomes and data-driven results (데이터 기반 결과 – de-i-teo gi-ban gyeol-gwa).
Platform Dominance (Naver & Kakao): Unlike many Western countries where Google dominates search, Naver is the primary search engine in Korea. Similarly, KakaoTalk is the ubiquitous messaging app and platform. Effective online marketing strategies in Korea must heavily leverage these platforms.
Trend Sensitivity (유행 민감성 – yu-haeng min-gam-seong): Korean consumers are known for quickly adopting new trends. Online marketing strategies often need to be agile and responsive to rapidly changing popular culture, memes, and social media trends.
Formal Communication: Business communication, especially initially, tends to be formal. Using appropriate honorifics and polite language (존댓말 – jon-daen-mal) is important when interacting with agencies.
Real Conversation Example
Situation: A small business owner (A) calls an online marketing agency (B) to inquire about their services.
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Expression: A: 여보세요, 거기 [업체 이름] 온라인 마케팅 업체 맞나요?
Pronunciation: yeo-bo-se-yo, geo-gi [eop-che i-reum] on-la-in ma-ke-ting eop-che man-na-yo?
Meaning: Hello, is this [Agency Name] online marketing agency? -
Expression: B: 네, 맞습니다. 무엇을 도와드릴까요?
Pronunciation: ne, mat-seum-ni-da. mu-eo-seul do-wa-deu-ril-kka-yo?
Meaning: Yes, it is. How may I help you? -
Expression: A: 안녕하세요, 저희는 작은 온라인 쇼핑몰을 운영하고 있는데, 온라인 마케팅 관련해서 문의드리려고 전화했습니다.
Pronunciation: an-nyeong-ha-se-yo, jeo-hui-neun ja-geun on-la-in syo-ping-mo-reul un-yeong-ha-go it-neun-de, on-la-in ma-ke-ting gwal-lyeon-hae-seo mun-ui-deu-ri-ryeo-go jeon-hwa-haet-seum-ni-da.
Meaning: Hello, we run a small online shopping mall, and I’m calling to inquire about online marketing. -
Expression: B: 네, 반갑습니다. 저희는 SEO, 소셜 미디어 마케팅, 콘텐츠 제작 등 다양한 디지털 마케팅 서비스를 제공하고 있습니다. 구체적으로 어떤 도움이 필요하신가요?
Pronunciation: ne, ban-gap-seum-ni-da. jeo-hui-neun SEO, so-syeol mi-di-eo ma-ke-ting, kon-ten-cheu je-jak deung da-yang-han di-ji-teol ma-ke-ting seo-bi-seu-reul je-gong-ha-go it-seum-ni-da. gu-che-jeo-geu-ro eo-tteon do-um-i pi-ryo-ha-sin-ga-yo?
Meaning: Yes, nice to meet you. We offer various digital marketing services such as SEO, social media marketing, and content creation. What specific help do you need? -
Expression: A: 웹사이트 트래픽 증가와 브랜드 인지도 향상이 주요 목표입니다. 혹시 관련 성공 사례나 제안서를 받아볼 수 있을까요?
Pronunciation: wep-sa-i-teu teu-rae-pik jeung-ga-wa beu-raen-deu in-ji-do hyang-sang-i ju-yo mok-pyo-im-ni-da. hok-si gwal-lyeon seong-gong sa-rye-na je-an-seo-reul ba-da-bol su i-sseul-kka-yo?
Meaning: Increasing website traffic and improving brand awareness are our main goals. Could we possibly receive relevant success stories or a proposal? -
Expression: B: 네, 가능합니다. 이메일 주소를 알려주시면 관련 자료를 보내드리겠습니다. 괜찮으시다면 간단한 상담 미팅을 잡아도 좋을 것 같습니다.
Pronunciation: ne, ga-neung-ham-ni-da. i-me-il ju-so-reul al-lyeo-ju-si-myeon gwal-lyeon ja-ryo-reul bo-nae-deu-ri-get-seum-ni-da. gwaen-cha-neu-si-da-myeon gan-dan-han sang-dam mi-ting-eul ja-ba-do jo-eul geot gat-seum-ni-da.
Meaning: Yes, that’s possible. If you give me your email address, I will send you the relevant materials. If it’s okay with you, it might also be good to schedule a brief consultation meeting.
Practice Tips
Familiarizing yourself with these terms is the first step! Try using 온라인 마케팅 업체 (on-la-in ma-ke-ting eop-che) and related phrases when searching online or discussing business needs. Practice asking the questions listed above to prepare for potential interactions~ Understanding this vocabulary is essential for navigating the dynamic digital marketing landscape in Korea. Good luck! 화이팅!
