Understanding key business terms is crucial when working in or with Korean companies. This guide focuses on “Content Marketing” in Korean, providing essential vocabulary, phrases, and cultural context for professionals navigating the Korean marketing landscape. Learn how to discuss strategies, content creation, and performance analysis using appropriate Korean terminology.
Table Of Content
Core Term
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Expression: 콘텐츠 마케팅
Pronunciation: kon-ten-cheu ma-ke-ting
Meaning: Content Marketing (This is the direct Korean transliteration and the standard term used.)
Related Marketing Terms
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Expression: 디지털 마케팅
Pronunciation: di-ji-teol ma-ke-ting
Meaning: Digital Marketing -
Expression: 소셜 미디어 마케팅
Pronunciation: so-syeol mi-di-eo ma-ke-ting
Meaning: Social Media Marketing -
Expression: 검색 엔진 최적화 (SEO)
Pronunciation: geom-saek en-jin choe-jeok-hwa
Meaning: Search Engine Optimization (SEO) -
Expression: 키워드 조사
Pronunciation: ki-wo-deu jo-sa
Meaning: Keyword Research -
Expression: 타겟 고객
Pronunciation: ta-get go-gaek
Meaning: Target Audience/Customer -
Expression: 브랜드 인지도
Pronunciation: beu-raen-deu in-ji-do
Meaning: Brand Awareness -
Expression: 고객 참여
Pronunciation: go-gaek cham-yeo
Meaning: Customer Engagement -
Expression: 리드 생성
Pronunciation: ri-deu saeng-seong
Meaning: Lead Generation -
Expression: 전환율
Pronunciation: jeon-hwan-yul
Meaning: Conversion Rate -
Expression: 인플루언서 마케팅
Pronunciation: in-peul-lu-eon-seo ma-ke-ting
Meaning: Influencer Marketing -
Expression: 이메일 마케팅
Pronunciation: i-me-il ma-ke-ting
Meaning: Email Marketing -
Expression: 바이럴 마케팅
Pronunciation: ba-i-reol ma-ke-ting
Meaning: Viral Marketing
Content Creation Phrases
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Expression: 블로그 포스트를 작성하다
Pronunciation: beul-lo-geu po-seu-teu-reul jak-seong-ha-da
Meaning: To write a blog post -
Expression: 동영상을 제작하다
Pronunciation: dong-yeong-sang-eul je-jak-ha-da
Meaning: To produce a video -
Expression: 인포그래픽을 만들다
Pronunciation: in-po-geu-rae-pik-eul man-deul-da
Meaning: To create an infographic -
Expression: 카드뉴스를 디자인하다
Pronunciation: ka-deu-nyu-seu-reul di-ja-in-ha-da
Meaning: To design card news (a popular format in Korea) -
Expression: 웹툰을 그리다
Pronunciation: wep-tun-eul geu-ri-da
Meaning: To draw a webtoon -
Expression: 팟캐스트를 녹음하다
Pronunciation: pat-kae-seu-teu-reul no-geum-ha-da
Meaning: To record a podcast -
Expression: 고객 사례 연구를 발표하다
Pronunciation: go-gaek sa-rye yeon-gu-reul bal-pyo-ha-da
Meaning: To publish a customer case study -
Expression: 이북(eBook)을 출판하다
Pronunciation: i-buk-eul chul-pan-ha-da
Meaning: To publish an eBook -
Expression: 소셜 미디어 콘텐츠를 게시하다
Pronunciation: so-syeol mi-di-eo kon-ten-cheu-reul ge-si-ha-da
Meaning: To post social media content -
Expression: 뉴스레터를 발송하다
Pronunciation: nyu-seu-re-teo-reul bal-song-ha-da
Meaning: To send out a newsletter -
Expression: 웨비나를 개최하다
Pronunciation: we-bi-na-reul gae-choe-ha-da
Meaning: To host a webinar
Strategy and Planning Phrases
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Expression: 콘텐츠 전략을 수립하다
Pronunciation: kon-ten-cheu jeol-lyak-eul su-rip-ha-da
Meaning: To establish a content strategy -
Expression: 콘텐츠 기획 회의를 하다
Pronunciation: kon-ten-cheu gi-hoek hoe-ui-reul ha-da
Meaning: To have a content planning meeting -
Expression: 콘텐츠 캘린더를 관리하다
Pronunciation: kon-ten-cheu kael-lin-deo-reul gwal-li-ha-da
Meaning: To manage the content calendar -
Expression: 목표를 설정하다
Pronunciation: mok-pyo-reul seol-jeong-ha-da
Meaning: To set goals -
Expression: 핵심 성과 지표(KPI)를 추적하다
Pronunciation: haek-sim seong-gwa ji-pyo-reul chu-jeok-ha-da
Meaning: To track Key Performance Indicators (KPIs) -
Expression: 예산을 배정하다
Pronunciation: ye-san-eul bae-jeong-ha-da
Meaning: To allocate the budget -
Expression: 경쟁사를 분석하다
Pronunciation: gyeong-jaeng-sa-reul bun-seok-ha-da
Meaning: To analyze competitors -
Expression: 콘텐츠 성과를 측정하다
Pronunciation: kon-ten-cheu seong-gwa-reul cheuk-jeong-ha-da
Meaning: To measure content performance -
Expression: 데이터 기반 의사결정을 하다
Pronunciation: de-i-teo gi-ban ui-sa-gyeol-jeong-eul ha-da
Meaning: To make data-driven decisions -
Expression: 콘텐츠 배포 채널을 정하다
Pronunciation: kon-ten-cheu bae-po chae-neol-eul jeong-ha-da
Meaning: To decide on content distribution channels -
Expression: A/B 테스트를 진행하다
Pronunciation: ei-bi te-seu-teu-reul jin-haeng-ha-da
Meaning: To conduct an A/B test -
Expression: 보고서를 작성하다
Pronunciation: bo-go-seo-reul jak-seong-ha-da
Meaning: To write a report
Korean Culture Notes
Emphasis on Trends: Korean consumers are highly sensitive to trends (유행 – yu-haeng). Content marketing often needs to quickly adapt to or incorporate popular memes, slang, or current events to stay relevant.
Visual Content Dominance: Platforms like Instagram, YouTube, and Naver Blog are extremely popular. Visually appealing content, including high-quality images, videos, infographics, and especially ‘card news’ (카드뉴스 – ka-deu-nyu-seu), performs very well.
Importance of Naver: While Google is global, Naver is the dominant search engine and portal in South Korea. Effective SEO (검색 엔진 최적화 – geom-saek en-jin choe-jeok-hwa) and content distribution strategies must prioritize Naver platforms like Naver Blog, Naver Cafe, and Naver Post.
Community Focus: Online communities (커뮤니티 – keo-myu-ni-ti) or ‘cafes’ (카페 – ka-pe) on platforms like Naver Cafe and Daum Cafe are influential. Engaging authentically within these niche communities can be a powerful content marketing tactic.
Influencer Power: Influencers (인플루언서 – in-peul-lu-eon-seo) hold significant sway. Collaborations are common, but transparency about sponsored content is increasingly important due to regulations and audience expectations.
Real Conversation Example
Situation: A marketing team is discussing their content marketing plan for the next quarter.
Roles:
* A: Marketing Manager (마케팅 매니저 – ma-ke-ting mae-ni-jeo)
* B: Team Member (팀원 – tim-won)
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Expression: A: 다음 분기 콘텐츠 마케팅 전략에 대해 논의해 봅시다.
Pronunciation: A: da-eum bun-gi kon-ten-cheu ma-ke-ting jeol-lyak-e dae-hae non-ui-hae bop-si-da.
Meaning: A: Let’s discuss the content marketing strategy for the next quarter. -
Expression: B: 네, 매니저님. 우선 타겟 고객 분석부터 다시 검토하는 것이 좋을 것 같습니다.
Pronunciation: B: ne, mae-ni-jeo-nim. u-seon ta-get go-gaek bun-seok-bu-teo da-si geom-to-ha-neun geo-si jo-eul geot gat-seum-ni-da.
Meaning: B: Yes, Manager. First, I think it would be good to review the target audience analysis again. -
Expression: A: 좋은 생각입니다. 그리고 어떤 종류의 콘텐츠에 집중해야 할까요?
Pronunciation: A: jo-eun saeng-gak-im-ni-da. geu-ri-go eo-tteon jong-nyu-ui kon-ten-cheu-e jip-jung-hae-ya hal-kka-yo?
Meaning: A: That’s a good idea. And what kind of content should we focus on? -
Expression: B: 최근 데이터 분석 결과를 보면, 동영상 콘텐츠와 카드뉴스의 고객 참여율이 높았습니다. 이 두 가지 형식을 강화하는 것이 어떨까요?
Pronunciation: B: choe-geun de-i-teo bun-seok gyeol-gwa-reul bo-myeon, dong-yeong-sang kon-ten-cheu-wa ka-deu-nyu-seu-ui go-gaek cham-yeo-yul-i nop-at-seum-ni-da. i du ga-ji hyeong-sik-eul gang-hwa-ha-neun geo-si eo-tteol-kka-yo?
Meaning: B: Looking at recent data analysis results, video content and card news had high customer engagement rates. How about strengthening these two formats? -
Expression: A: 동의합니다. 그럼 콘텐츠 캘린더에 맞춰 구체적인 제작 계획을 세워주세요. SEO 키워드 조사도 잊지 마시고요.
Pronunciation: A: dong-ui-ham-ni-da. geu-reom kon-ten-cheu kael-lin-deo-e mat-chwo gu-che-jeok-in je-jak gye-hoek-eul se-wo-ju-se-yo. eseu-i-o ki-wo-deu jo-sa-do it-ji ma-si-go-yo.
Meaning: A: I agree. Then please create a detailed production plan according to the content calendar. And don’t forget the SEO keyword research. -
Expression: B: 네, 알겠습니다. 다음 주까지 초안을 준비해서 보고드리겠습니다.
Pronunciation: B: ne, al-get-seum-ni-da. da-eum ju-kka-ji cho-an-eul jun-bi-hae-seo bo-go-deu-ri-get-seum-ni-da.
Meaning: B: Yes, I understand. I will prepare a draft by next week and report back.
Practice Tips
Mastering terms like 콘텐츠 마케팅 (kon-ten-cheu ma-ke-ting) is just the start! Try using these phrases in mock meetings or when discussing marketing news related to Korea~ Reading Korean marketing blogs or case studies (사례 연구 – sa-rye yeon-gu) can also expose you to real-world usage. Don’t be afraid to practice explaining a simple content strategy in Korean. 화이팅! (hwaiting! – You can do it!)
