Understanding business terminology is crucial when working with Korean companies or discussing corporate matters. This guide focuses on how to say and use “CI” (Corporate Identity) in Korean, covering essential terms and phrases related to branding, design, and company image within a Korean business context.
Table Of Content
Core Expression
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Expression: 기업 아이덴티티
Pronunciation: gi-eop a-i-den-ti-ti
Meaning: Corporate Identity (CI) – This is the direct Korean transliteration and the most common way to refer to CI. Often shortened to just ‘CI’ (씨아이 – ssi-a-i) in conversation.
Related Business Terms
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Expression: 로고
Pronunciation: ro-go
Meaning: Logo -
Expression: 브랜드
Pronunciation: beu-raen-deu
Meaning: Brand -
Expression: 디자인
Pronunciation: di-ja-in
Meaning: Design -
Expression: 회사명
Pronunciation: hoe-sa-myeong
Meaning: Company Name -
Expression: 상징
Pronunciation: sang-jing
Meaning: Symbol -
Expression: 기업 이미지
Pronunciation: gi-eop i-mi-ji
Meaning: Corporate Image -
Expression: 마크
Pronunciation: ma-keu
Meaning: Mark (often used interchangeably with logo) -
Expression: 시각적 요소
Pronunciation: si-gak-jeok yo-so
Meaning: Visual Elements -
Expression: 통일성
Pronunciation: tong-il-seong
Meaning: Consistency, Unity -
Expression: 브랜드 가이드라인
Pronunciation: beu-raen-deu ga-i-deu-ra-in
Meaning: Brand Guidelines -
Expression: 슬로건
Pronunciation: seul-lo-geon
Meaning: Slogan -
Expression: 네이밍
Pronunciation: ne-i-ming
Meaning: Naming (process of naming a company or product)
Using CI in Sentences
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Expression: 우리 회사 CI를 새로 개발해야 합니다.
Pronunciation: u-ri hoe-sa ssi-a-i-reul sae-ro gae-bal-hae-ya ham-ni-da.
Meaning: We need to develop a new CI for our company. -
Expression: 새로운 기업 아이덴티티가 마음에 듭니다.
Pronunciation: sae-ro-un gi-eop a-i-den-ti-ti-ga ma-eu-me deum-ni-da.
Meaning: I like the new corporate identity. -
Expression: CI 리뉴얼 프로젝트를 진행 중입니다.
Pronunciation: ssi-a-i ri-nyu-eol peu-ro-jek-teu-reul jin-haeng jung-im-ni-da.
Meaning: We are currently working on a CI renewal project. -
Expression: 이 로고는 우리 회사의 CI를 잘 나타냅니다.
Pronunciation: i ro-go-neun u-ri hoe-sa-ui ssi-a-i-reul jal na-ta-naem-ni-da.
Meaning: This logo represents our company’s CI well. -
Expression: CI 디자인 제안서를 검토해 주세요.
Pronunciation: ssi-a-i di-ja-in je-an-seo-reul geom-to-hae ju-se-yo.
Meaning: Please review the CI design proposal. -
Expression: 기업 아이덴티티는 브랜드 이미지에 중요합니다.
Pronunciation: gi-eop a-i-den-ti-ti-neun beu-raen-deu i-mi-ji-e jung-yo-ham-ni-da.
Meaning: Corporate identity is important for brand image. -
Expression: CI 변경에 대한 내부 논의가 있었습니다.
Pronunciation: ssi-a-i byeon-gyeong-e dae-han nae-bu non-ui-ga i-sseot-seum-ni-da.
Meaning: There was an internal discussion about changing the CI. -
Expression: CI 가이드라인을 따라야 합니다.
Pronunciation: ssi-a-i ga-i-deu-ra-i-neul tta-ra-ya ham-ni-da.
Meaning: We must follow the CI guidelines. -
Expression: 통일된 CI 적용이 필요합니다.
Pronunciation: tong-il-doen ssi-a-i jeok-yong-i pil-yo-ham-ni-da.
Meaning: Consistent application of the CI is necessary. -
Expression: CI 컨설팅 회사와 협력하고 있습니다.
Pronunciation: ssi-a-i keon-seol-ting hoe-sa-wa hyeop-ryeo-ka-go it-seum-ni-da.
Meaning: We are collaborating with a CI consulting firm. -
Expression: CI는 회사의 철학을 반영해야 합니다.
Pronunciation: ssi-a-i-neun hoe-sa-ui cheol-ha-geul ban-yeong-hae-ya ham-ni-da.
Meaning: The CI should reflect the company’s philosophy. -
Expression: 웹사이트에 새로운 CI를 적용했습니다.
Pronunciation: wep-sa-i-teu-e sae-ro-un ssi-a-i-reul jeok-yong-haet-seum-ni-da.
Meaning: We applied the new CI to the website.
Discussing CI Development
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Expression: CI 개발 업체를 선정해야 합니다.
Pronunciation: ssi-a-i gae-bal eop-che-reul seon-jeong-hae-ya ham-ni-da.
Meaning: We need to select a CI development agency. -
Expression: CI 컨셉 회의를 합시다.
Pronunciation: ssi-a-i keon-sep hoe-ui-reul hap-si-da.
Meaning: Let’s have a meeting about the CI concept. -
Expression: 로고 디자인 시안을 몇 개 받았나요?
Pronunciation: ro-go di-ja-in si-a-neul myeot gae ba-dat-na-yo?
Meaning: How many logo design drafts did we receive? -
Expression: 이 디자인은 우리 브랜드와 잘 어울립니다.
Pronunciation: i di-ja-i-neun u-ri beu-raen-deu-wa jal eo-ul-lim-ni-da.
Meaning: This design fits well with our brand. -
Expression: CI 발표 일정을 확정해야 합니다.
Pronunciation: ssi-a-i bal-pyo il-jeong-eul hwak-jeong-hae-ya ham-ni-da.
Meaning: We need to confirm the CI launch schedule. -
Expression: 새로운 CI에 대한 직원들의 의견은 어떤가요?
Pronunciation: sae-ro-un ssi-a-i-e dae-han jik-won-deu-rui ui-gyeo-neun eo-tteon-ga-yo?
Meaning: What is the employees’ feedback on the new CI? -
Expression: CI 매뉴얼을 제작해야 합니다.
Pronunciation: ssi-a-i mae-nyu-eo-reul je-jak-hae-ya ham-ni-da.
Meaning: We need to create a CI manual. -
Expression: 기존 CI의 문제점이 무엇이었나요?
Pronunciation: gi-jon ssi-a-i-ui mun-je-jeo-mi mu-eo-si-eon-na-yo?
Meaning: What were the problems with the existing CI? -
Expression: 타겟 고객층을 고려한 CI가 필요합니다.
Pronunciation: ta-get go-gaek-cheung-eul go-ryeo-han ssi-a-i-ga pil-yo-ham-ni-da.
Meaning: We need a CI that considers the target audience. -
Expression: CI 변경으로 인한 기대 효과는 무엇입니까?
Pronunciation: ssi-a-i byeon-gyeong-eu-ro in-han gi-dae hyo-gwa-neun mu-eo-sim-ni-kka?
Meaning: What are the expected effects of the CI change? -
Expression: 최종 CI 디자인을 결정했습니다.
Pronunciation: choe-jong ssi-a-i di-ja-i-neul gyeol-jeong-haet-seum-ni-da.
Meaning: We have decided on the final CI design. -
Expression: 모든 마케팅 자료에 새 CI를 적용해 주세요.
Pronunciation: mo-deun ma-ke-ting ja-ryo-e sae ssi-a-i-reul jeok-yong-hae ju-se-yo.
Meaning: Please apply the new CI to all marketing materials.
Korean Culture Notes
In Korea, a company’s CI (기업 아이덴티티 – gi-eop a-i-den-ti-ti) is taken very seriously. It’s seen as the face of the company and a crucial element in building trust and recognition, especially among large conglomerates (대기업 – dae-gi-eop).
Visual consistency is highly valued. Once a CI is established, strict adherence to brand guidelines across all platforms (websites, products, advertisements, stationery) is expected. This reflects a cultural emphasis on order and uniformity.
CI renewals (CI 리뉴얼 – ssi-a-i ri-nyu-eol) often occur when a company undergoes significant changes, such as mergers, acquisitions, or strategic shifts. These renewals are often major projects involving extensive research and internal discussion.
The design trends for CI in Korea often lean towards modern, clean aesthetics, but also incorporate elements that reflect the company’s history, values, or industry. Symbolism (상징성 – sang-jing-seong) plays an important role in logo design.
Presenting your company’s CI professionally, for example on business cards (명함 – myeong-ham), is important in business interactions. A well-designed CI contributes significantly to the overall corporate image (기업 이미지 – gi-eop i-mi-ji).
Real Conversation Example
Situation: A marketing team meeting discussing the need for a CI renewal.
Roles: A: Team Leader (팀장님 – tim-jang-nim), B: Team Member (팀원 – tim-won)
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Expression: A: 우리 회사 CI가 좀 오래된 것 같습니다. 리뉴얼을 고려해 봐야 할 것 같아요.
Pronunciation: A: u-ri hoe-sa ssi-a-i-ga jom o-rae-doen geot gat-seum-ni-da. ri-nyu-eo-reul go-ryeo-hae bwa-ya hal geot ga-ta-yo.
Meaning: A: I think our company’s CI looks a bit outdated. We should consider a renewal. -
Expression: B: 네, 팀장님. 저도 그렇게 생각합니다. 요즘 트렌드와도 잘 안 맞는 것 같고, 기업 이미지를 새롭게 할 필요가 있습니다.
Pronunciation: B: ne, tim-jang-nim. jeo-do geu-reo-ke saeng-ga-kam-ni-da. yo-jeum teu-ren-deu-wa-do jal an mat-neun geot gat-go, gi-eop i-mi-ji-reul sae-rop-ge hal pil-yo-ga it-seum-ni-da.
Meaning: B: Yes, Team Leader. I think so too. It doesn’t seem to fit well with current trends, and we need to refresh our corporate image. -
Expression: A: 맞아요. 새로운 기업 아이덴티티 개발을 위해 전문 업체를 알아보는 것이 좋겠습니다.
Pronunciation: A: ma-ja-yo. sae-ro-un gi-eop a-i-den-ti-ti gae-ba-reul wi-hae jeon-mun eop-che-reul a-ra-bo-neun geo-si jo-ket-seum-ni-da.
Meaning: A: That’s right. It would be good to look for a specialized agency to develop a new corporate identity. -
Expression: B: 네, 몇 군데 후보 업체를 찾아보고 제안서를 받아 비교해 보겠습니다. CI 컨셉 방향에 대해서도 미리 논의하면 좋겠습니다.
Pronunciation: B: ne, myeot gun-de hu-bo eop-che-reul cha-ja-bo-go je-an-seo-reul ba-da bi-gyo-hae bo-get-seum-ni-da. ssi-a-i keon-sep bang-hyang-e dae-hae-seo-do mi-ri non-ui-ha-myeon jo-ket-seum-ni-da.
Meaning: B: Okay, I’ll find some potential agencies, get proposals, and compare them. It would also be good to discuss the direction for the CI concept beforehand. -
Expression: A: 좋습니다. 다음 주 회의 때까지 후보 업체 리스트와 간단한 컨셉 방향을 준비해 주세요.
Pronunciation: A: jo-seum-ni-da. da-eum ju hoe-ui ttae-kka-ji hu-bo eop-che ri-seu-teu-wa gan-dan-han keon-sep bang-hyang-eul jun-bi-hae ju-se-yo.
Meaning: A: Sounds good. Please prepare a list of candidate agencies and a brief concept direction by next week’s meeting. -
Expression: B: 알겠습니다, 팀장님.
Pronunciation: B: al-get-seum-ni-da, tim-jang-nim.
Meaning: B: Understood, Team Leader.
Practice Tips
Understanding terms like 기업 아이덴티티 (gi-eop a-i-den-ti-ti) is essential for business discussions in Korea! Try using these phrases when looking at Korean company websites or discussing branding concepts. Pay attention to how logos (로고 – ro-go) and designs (디자인 – di-ja-in) are used consistently~ Practice saying the example sentences aloud to get comfortable with the pronunciation. Good luck! 화이팅! (hwa-i-ting! – Fighting!/Good luck!)
