Understanding business concepts in Korean is essential for professionals working with Korean companies or markets. This guide focuses on the term “branding,” explaining how to say it and use related vocabulary in various business contexts. Learn key phrases for discussing branding strategies, evaluating success, and understanding its cultural significance in Korea.
Table Of Content
Core Expression
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Expression: 브랜딩
Pronunciation: beu-raen-ding
Meaning: Branding (This is a direct loanword from English and is commonly used in Korean business contexts.)
Basic Branding Terms
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Expression: 브랜드
Pronunciation: beu-raen-deu
Meaning: Brand -
Expression: 브랜드 이미지
Pronunciation: beu-raen-deu i-mi-ji
Meaning: Brand image -
Expression: 브랜드 인지도
Pronunciation: beu-raen-deu in-ji-do
Meaning: Brand awareness -
Expression: 브랜드 가치
Pronunciation: beu-raen-deu ga-chi
Meaning: Brand value -
Expression: 브랜드 전략
Pronunciation: beu-raen-deu jeol-lyak
Meaning: Branding strategy -
Expression: 로고
Pronunciation: ro-go
Meaning: Logo -
Expression: 슬로건
Pronunciation: seul-lo-geon
Meaning: Slogan -
Expression: 마케팅
Pronunciation: ma-ke-ting
Meaning: Marketing -
Expression: 타겟 고객
Pronunciation: ta-get go-gaek
Meaning: Target audience / Target customer -
Expression: 시장 조사
Pronunciation: si-jang jo-sa
Meaning: Market research -
Expression: 경쟁사 분석
Pronunciation: gyeong-jaeng-sa bun-seok
Meaning: Competitor analysis -
Expression: 차별화
Pronunciation: cha-byeol-hwa
Meaning: Differentiation
Discussing Branding Strategy
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Expression: 우리 회사의 브랜딩 전략은 무엇인가요?
Pronunciation: u-ri hoe-sa-ui beu-raen-ding jeol-lya-geun mu-eo-sin-ga-yo?
Meaning: What is our company’s branding strategy? -
Expression: 브랜드 인지도를 높여야 합니다.
Pronunciation: beu-raen-deu in-ji-do-reul nop-yeo-ya ham-ni-da.
Meaning: We need to increase brand awareness. -
Expression: 타겟 고객에게 맞는 브랜딩이 중요합니다.
Pronunciation: ta-get go-gae-ge-ge mat-neun beu-raen-ding-i jung-yo-ham-ni-da.
Meaning: Branding that suits the target audience is important. -
Expression: 강력한 브랜드 이미지를 구축해야 합니다.
Pronunciation: gang-nyeok-han beu-raen-deu i-mi-ji-reul gu-chuk-hae-ya ham-ni-da.
Meaning: We need to build a strong brand image. -
Expression: 브랜딩을 통해 고객 충성도를 높일 수 있습니다.
Pronunciation: beu-raen-ding-eul tong-hae go-gaek chung-seong-do-reul nop-il su it-seum-ni-da.
Meaning: We can increase customer loyalty through branding. -
Expression: 새로운 로고 디자인을 고려하고 있습니다.
Pronunciation: sae-ro-un ro-go di-ja-i-neul go-ryeo-ha-go it-seum-ni-da.
Meaning: We are considering a new logo design. -
Expression: 효과적인 브랜딩 캠페인을 기획합시다.
Pronunciation: hyo-gwa-jeo-gin beu-raen-ding kaem-pe-i-neul gi-hoek-hap-si-da.
Meaning: Let’s plan an effective branding campaign. -
Expression: 경쟁사와 차별화되는 브랜딩이 필요합니다.
Pronunciation: gyeong-jaeng-sa-wa cha-byeol-hwa-doe-neun beu-raen-ding-i pil-yo-ham-ni-da.
Meaning: We need branding that differentiates us from competitors. -
Expression: 브랜드 스토리를 만드는 것이 중요합니다.
Pronunciation: beu-raen-deu seu-to-ri-reul man-deu-neun geo-si jung-yo-ham-ni-da.
Meaning: Creating a brand story is important. -
Expression: 소셜 미디어를 활용한 브랜딩을 강화해야 합니다.
Pronunciation: so-syeol mi-di-eo-reul hwal-yong-han beu-raen-ding-eul gang-hwa-hae-ya ham-ni-da.
Meaning: We need to strengthen branding using social media. -
Expression: 브랜딩 예산을 검토해 봅시다.
Pronunciation: beu-raen-ding ye-sa-neul geom-to-hae bop-si-da.
Meaning: Let’s review the branding budget. -
Expression: 이 브랜딩 컨셉은 어떤가요?
Pronunciation: i beu-raen-ding keon-sep-eun eo-tteon-ga-yo?
Meaning: How about this branding concept?
Evaluating Branding Success
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Expression: 브랜딩 활동의 성과를 측정해야 합니다.
Pronunciation: beu-raen-ding hwal-dong-ui seong-gwa-reul chuk-jeong-hae-ya ham-ni-da.
Meaning: We need to measure the performance of branding activities. -
Expression: 브랜드 인지도가 얼마나 상승했나요?
Pronunciation: beu-raen-deu in-ji-do-ga eol-ma-na sang-seung-haet-na-yo?
Meaning: How much has brand awareness increased? -
Expression: 고객 반응은 긍정적입니다.
Pronunciation: go-gaek ba-neung-eun geung-jeong-jeo-gim-ni-da.
Meaning: Customer response is positive. -
Expression: 시장 점유율 변화를 확인해 봅시다.
Pronunciation: si-jang jeom-yu-yul byeon-hwa-reul hwa-gin-hae bop-si-da.
Meaning: Let’s check the change in market share. -
Expression: 브랜드 가치가 상승했습니다.
Pronunciation: beu-raen-deu ga-chi-ga sang-seung-haet-seum-ni-da.
Meaning: Brand value has increased. -
Expression: 온라인 언급량이 증가했습니다.
Pronunciation: on-la-in eon-geum-nyang-i jeung-ga-haet-seum-ni-da.
Meaning: Online mentions have increased. -
Expression: 투자 대비 수익률(ROI)을 분석해야 합니다.
Pronunciation: tu-ja dae-bi su-ing-nyul(ROI)-eul bun-seok-hae-ya ham-ni-da.
Meaning: We need to analyze the return on investment (ROI). -
Expression: 설문 조사를 통해 고객 만족도를 파악합시다.
Pronunciation: seol-mun jo-sa-reul tong-hae go-gaek man-jok-do-reul pa-ak-hap-si-da.
Meaning: Let’s gauge customer satisfaction through surveys. -
Expression: 다음 분기 브랜딩 목표를 설정합시다.
Pronunciation: da-eum bun-gi beu-raen-ding mok-pyo-reul seol-jeong-hap-si-da.
Meaning: Let’s set branding goals for the next quarter. -
Expression: 개선할 점은 무엇인가요?
Pronunciation: gae-seon-hal jeom-eun mu-eo-sin-ga-yo?
Meaning: What are the points for improvement? -
Expression: 지속적인 브랜딩 관리가 필요합니다.
Pronunciation: ji-sok-jeo-gin beu-raen-ding gwan-ri-ga pil-yo-ham-ni-da.
Meaning: Continuous branding management is necessary. -
Expression: 성공적인 브랜딩 사례를 연구해 봅시다.
Pronunciation: seong-gong-jeo-gin beu-raen-ding sa-rye-reul yeon-gu-hae bop-si-da.
Meaning: Let’s study successful branding cases.
Cultural Tips
In Korea’s highly competitive market, strong branding (브랜딩 – beu-raen-ding) is crucial for business success. Companies invest heavily in creating a distinct brand image (브랜드 이미지 – beu-raen-deu i-mi-ji).
Visual elements like logos (로고 – ro-go), packaging design, and store aesthetics play a significant role in attracting Korean consumers, who often value style and presentation.
Using celebrities or popular influencers for endorsements is a very common and effective branding strategy (브랜드 전략 – beu-raen-deu jeol-lyak) in Korea to quickly build brand awareness (브랜드 인지도 – beu-raen-deu in-ji-do).
Like many business terms, “branding” (브랜딩 – beu-raen-ding) is adopted directly from English (Konglish) and used widely in professional settings. Understanding these loanwords is key for business communication.
Beyond just products, Korean branding often focuses on creating an emotional connection and telling a compelling brand story (브랜드 스토리 – beu-raen-deu seu-to-ri) to build customer loyalty.
Real Conversation Example
Situation: Two marketing colleagues, Team Leader Park (A) and Assistant Manager Kim (B), are discussing the branding strategy for a new cosmetics line.
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Expression: A: 김대리, 신제품 라인 브랜딩 전략 회의 시작합시다. 타겟 고객은 어떻게 설정했나요?
Pronunciation: gim-dae-ri, sin-je-pum ra-in beu-raen-ding jeol-lyak hoe-ui si-jak-hap-si-da. ta-get go-gae-geun eo-tteo-ke seol-jeong-haet-na-yo?
Meaning: Assistant Manager Kim, let’s start the meeting on the branding strategy for the new product line. How did we define the target audience? -
Expression: B: 네, 팀장님. 주로 20대 후반에서 30대 초반의 전문직 여성을 타겟으로 설정했습니다.
Pronunciation: ne, tim-jang-nim. ju-ro i-sip-dae hu-ba-ne-seo sam-sip-dae cho-ba-nui jeon-mun-jik yeo-seong-eul ta-ge-seu-ro seol-jeong-haet-seum-ni-da.
Meaning: Yes, Team Leader. We’ve primarily targeted professional women in their late 20s to early 30s. -
Expression: A: 좋습니다. 그럼 브랜드 이미지는 ‘세련되고 자신감 있는 도시 여성’ 컨셉으로 가는 건 어떨까요?
Pronunciation: jo-seum-ni-da. geu-reom beu-raen-deu i-mi-ji-neun ‘se-ryeon-doe-go ja-sin-gam it-neun do-si yeo-seong’ keon-se-beu-ro ga-neun geon eo-tteol-kka-yo?
Meaning: Good. Then how about we go with a brand image concept of ‘sophisticated and confident urban woman’? -
Expression: B: 좋은 생각입니다. 그 이미지를 전달하기 위해 고급스러운 패키징과 모델 선정에 신경 써야겠습니다.
Pronunciation: jo-eun saeng-ga-gim-ni-da. geu i-mi-ji-reul jeon-dal-ha-gi wi-hae go-geup-seu-reo-un pae-ki-jing-gwa mo-del seon-jeong-e sin-gyeong sseo-ya-get-seum-ni-da.
Meaning: That’s a good idea. To convey that image, we’ll need to focus on luxurious packaging and model selection. -
Expression: A: 맞아요. 그리고 브랜드 인지도를 높이기 위한 초기 마케팅 캠페인 아이디어도 준비해 주세요.
Pronunciation: ma-ja-yo. geu-ri-go beu-raen-deu in-ji-do-reul nop-i-gi wi-han cho-gi ma-ke-ting kaem-pe-in a-i-di-eo-do jun-bi-hae ju-se-yo.
Meaning: Right. And please also prepare ideas for the initial marketing campaign to increase brand awareness. -
Expression: B: 네, 알겠습니다. 소셜 미디어 인플루언서 협업과 팝업 스토어 운영을 중심으로 기획해 보겠습니다.
Pronunciation: ne, al-get-seum-ni-da. so-syeol mi-di-eo in-peul-lu-eon-seo hyeo-beop-gwa pap-eop seu-to-eo u-nyeong-eul jung-sim-eu-ro gi-hoek-hae bo-get-seum-ni-da.
Meaning: Yes, understood. I will plan focusing on social media influencer collaborations and operating a pop-up store.
Practice Tips
Mastering business terms like 브랜딩 takes practice! Try using these expressions when discussing business strategies or analyzing companies. Pay attention to how Korean companies present their brands in advertisements and on their websites~ You can learn a lot about cultural nuances in branding this way!
Discussing brand concepts with Korean-speaking colleagues or friends is also a great way to solidify your understanding. Don’t be afraid to use Konglish terms like 브랜딩, as they are very common in real-world business conversations in Korea. Fighting! (화이팅! hwa-i-ting!)
